# Product Launches with New Attributes: A Hybrid Conjoint–Consumer Panel Technique for Estimating Demand

> Research article (Journal of Marketing Research, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2760830699](https://www.wikidata.org/wiki/openalex:W2760830699)  
**Source**: https://4ort.xyz/entity/product-launches-with-new-attributes-a-hybrid-conjointconsumer-panel-technique-for-estimating-demand