# Product fit uncertainty and its effects on vendor choice: an experimental study

> Research article (Electronic Markets, 2015) · cited 26× · AI/ML

**Wikidata**: [openalex:W1672777521](https://www.wikidata.org/wiki/openalex:W1672777521)  
**Source**: https://4ort.xyz/entity/product-fit-uncertainty-and-its-effects-on-vendor-choice-an-experimental-study