# Product and Service Innovation Strategies to Expand MSME Markets

> Research article (Journal of Contemporary Administration and Management (ADMAN), 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4390471576](https://www.wikidata.org/wiki/openalex:W4390471576)  
**Source**: https://4ort.xyz/entity/product-and-service-innovation-strategies-to-expand-msme-markets