# Processing contradictory brand information from advertising and social media: an application of the multiple-motive heuristic-systematic model

> Research article (Journal of Marketing Communications, 2016) · cited 25× · AI/ML

**Wikidata**: [openalex:W2310009822](https://www.wikidata.org/wiki/openalex:W2310009822)  
**Source**: https://4ort.xyz/entity/processing-contradictory-brand-information-from-advertising-and-social-media-an-application-of-the-multiple-motive-heuri