# Probabilistic Models for Ad Viewability Prediction on the Web

> Research article (IEEE Transactions on Knowledge and Data Engineering, 2017) · cited 17× · AI/ML

**Wikidata**: [openalex:W2616220270](https://www.wikidata.org/wiki/openalex:W2616220270)  
**Source**: https://4ort.xyz/entity/probabilistic-models-for-ad-viewability-prediction-on-the-web