# Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

> Research article (International Journal of Business Communication, 2017) · cited 75× · AI/ML

**Wikidata**: [openalex:W2751349469](https://www.wikidata.org/wiki/openalex:W2751349469)  
**Source**: https://4ort.xyz/entity/proactive-versus-reactive-csr-in-a-crisis-an-impression-management-perspective