# proactive communications

> customer relationship lifecycle strategy used to increase customer loyalty, favoring communication based on anticipatory behavior rather than reacting to situation

**Wikidata**: [Q27898083](https://www.wikidata.org/wiki/Q27898083)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Proactive_communications)  
**Source**: https://4ort.xyz/entity/proactive-communications