# Pro-environmental behaviours of generation Z: A cross-cultural approach

> Research article (International Review on Public and Nonprofit Marketing, 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4391031353](https://www.wikidata.org/wiki/openalex:W4391031353)  
**Source**: https://4ort.xyz/entity/pro-environmental-behaviours-of-generation-z-a-cross-cultural-approach