# Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

> Research article (Journal of Marketing, 2020) · cited 60× · AI/ML

**Wikidata**: [openalex:W4238534953](https://www.wikidata.org/wiki/openalex:W4238534953)  
**Source**: https://4ort.xyz/entity/price-no-object-the-impact-of-power-distance-belief-on-consumers-price-sensitivity