# Preventing Customer Churn in the Mobile Telecommunication Industry: Is Mobile Money Usage the Missing Link?

> Research article (Journal of African Business, 2018) · cited 16× · AI/ML

**Wikidata**: [openalex:W2790361702](https://www.wikidata.org/wiki/openalex:W2790361702)  
**Source**: https://4ort.xyz/entity/preventing-customer-churn-in-the-mobile-telecommunication-industry-is-mobile-money-usage-the-missing-link