# Preference for branded fresh produce and consumers' need for uniqueness: A mixed-methods investigation of consumer choice and thought process

> Research article (Appetite, 2022) · cited 12× · AI/ML

**Wikidata**: [openalex:W4302286535](https://www.wikidata.org/wiki/openalex:W4302286535)  
**Source**: https://4ort.xyz/entity/preference-for-branded-fresh-produce-and-consumers-need-for-uniqueness-a-mixed-methods-investigation-of-consumer-choice-