# Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights

> Research article (PLoS ONE, 2023) · cited 29× · AI/ML

**Wikidata**: [openalex:W4390264922](https://www.wikidata.org/wiki/openalex:W4390264922)  
**Source**: https://4ort.xyz/entity/predictive-modeling-of-consumer-purchase-behavior-on-social-media-integrating-theory-of-planned-behavior-and-machine-lea