# Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

> Research article (European Journal of Marketing, 2019) · cited 3,633× · AI/ML

**Wikidata**: [openalex:W2955829435](https://www.wikidata.org/wiki/openalex:W2955829435)  
**Source**: https://4ort.xyz/entity/predictive-model-assessment-in-pls-sem-guidelines-for-using-plspredict