# Predictive Customer Data Analytics – The Value of Public Statistical Data and the Geographic Model Transferability

> Research article (Journal of the Association for Information Systems, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W2768404969](https://www.wikidata.org/wiki/openalex:W2768404969)  
**Source**: https://4ort.xyz/entity/predictive-customer-data-analytics-the-value-of-public-statistical-data-and-the-geographic-model-transferability