# Predicting online customer purchase: The integration of customer characteristics and browsing patterns

> Research article (Decision Support Systems, 2023) · cited 28× · AI/ML

**Wikidata**: [openalex:W4387517617](https://www.wikidata.org/wiki/openalex:W4387517617)  
**Source**: https://4ort.xyz/entity/predicting-online-customer-purchase-the-integration-of-customer-characteristics-and-browsing-patterns