# Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels

> Research article (Service Industries Journal, 2017) · cited 25× · AI/ML

**Wikidata**: [openalex:W2606543555](https://www.wikidata.org/wiki/openalex:W2606543555)  
**Source**: https://4ort.xyz/entity/predicting-market-orientation-through-internal-market-orientation-as-culture-and-behaviour-an-empirical-application-in-s