# Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions

> Research article (Journal of Business Research, 2017) · cited 59× · AI/ML

**Wikidata**: [openalex:W2620750864](https://www.wikidata.org/wiki/openalex:W2620750864)  
**Source**: https://4ort.xyz/entity/predicting-high-consumer-brand-identification-and-high-repurchase-necessary-and-sufficient-conditions