# Predicting direct marketing response in banking: comparison of class imbalance methods

> Research article (Service Business, 2017) · cited 48× · AI/ML

**Wikidata**: [openalex:W2563011108](https://www.wikidata.org/wiki/openalex:W2563011108)  
**Source**: https://4ort.xyz/entity/predicting-direct-marketing-response-in-banking-comparison-of-class-imbalance-methods