# Predicting customer value per product: From RFM to RFM/P

> Research article (Journal of Business Research, 2019) · cited 88× · AI/ML

**Wikidata**: [openalex:W2987205502](https://www.wikidata.org/wiki/openalex:W2987205502)  
**Source**: https://4ort.xyz/entity/predicting-customer-value-per-product-from-rfm-to-rfm-p