# Predicting Customer Purchase Behavior Using Machine Learning Models

> Research article (Information technology in economics and business., 2024) · cited 15× · AI/ML

**Wikidata**: [openalex:W4401178284](https://www.wikidata.org/wiki/openalex:W4401178284)  
**Source**: https://4ort.xyz/entity/predicting-customer-purchase-behavior-using-machine-learning-models