# Predicting consumer gaze hits: A simulation model of visual attention to dynamic marketing stimuli

> Research article (Journal of Business Research, 2019) · cited 47× · AI/ML

**Wikidata**: [openalex:W2925440129](https://www.wikidata.org/wiki/openalex:W2925440129)  
**Source**: https://4ort.xyz/entity/predicting-consumer-gaze-hits-a-simulation-model-of-visual-attention-to-dynamic-marketing-stimuli