# Predicting consumer adoption of branded subscription services: A prospect theory perspective

> Research article (Business Strategy and the Environment, 2020) · cited 46× · AI/ML

**Wikidata**: [openalex:W2991834509](https://www.wikidata.org/wiki/openalex:W2991834509)  
**Source**: https://4ort.xyz/entity/predicting-consumer-adoption-of-branded-subscription-services-a-prospect-theory-perspective