# Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

> Research article (Psychology and Marketing, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4402490451](https://www.wikidata.org/wiki/openalex:W4402490451)  
**Source**: https://4ort.xyz/entity/predicting-consumer-ad-preferences-leveraging-a-machine-learning-approach-for-eda-and-fea-neurophysiological-metrics