# Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube

> Research article (Journal of Current Issues & Research in Advertising, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3209046574](https://www.wikidata.org/wiki/openalex:W3209046574)  
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