# Practice co-evolution: Collaboratively embedding artificial intelligence in retail practices

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 73× · AI/ML

**Wikidata**: [openalex:W4292348470](https://www.wikidata.org/wiki/openalex:W4292348470)  
**Source**: https://4ort.xyz/entity/practice-co-evolution-collaboratively-embedding-artificial-intelligence-in-retail-practices