# PR Practitioners’ Use of Social Media: Validation of an Online Relationship Management Model Applying Structural Equation Modeling

> Research article (Jurnal Komunikasi Malaysian Journal of Communication, 2017) · cited 12× · AI/ML

**Wikidata**: [openalex:W2660255187](https://www.wikidata.org/wiki/openalex:W2660255187)  
**Source**: https://4ort.xyz/entity/pr-practitioners-use-of-social-media-validation-of-an-online-relationship-management-model-applying-structural-equation-