# Power and Need-for-Justification: Asymmetrical Effects on Senders and Receivers in Marketing Communications

> Research article (Journal of Consumer Research, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4308481952](https://www.wikidata.org/wiki/openalex:W4308481952)  
**Source**: https://4ort.xyz/entity/power-and-need-for-justification-asymmetrical-effects-on-senders-and-receivers-in-marketing-communications