# Posting strategically: The consumer as an online media planner

> Research article (Journal of Consumer Psychology, 2015) · cited 40× · AI/ML

**Wikidata**: [openalex:W1971047662](https://www.wikidata.org/wiki/openalex:W1971047662)  
**Source**: https://4ort.xyz/entity/posting-strategically-the-consumer-as-an-online-media-planner