# Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 233× · AI/ML

**Wikidata**: [openalex:W2963989823](https://www.wikidata.org/wiki/openalex:W2963989823)  
**Source**: https://4ort.xyz/entity/positive-emotion-bias-role-of-emotional-content-from-online-customer-reviews-in-purchase-decisions