# Positive crossover loyalty shifts or negative temporal changes? The evolution of shopping mechanism in the O2O era

> Research article (European Journal of Marketing, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W3025694242](https://www.wikidata.org/wiki/openalex:W3025694242)  
**Source**: https://4ort.xyz/entity/positive-crossover-loyalty-shifts-or-negative-temporal-changes-the-evolution-of-shopping-mechanism-in-the-o2o-era