# Positive Affect and Malleable Mental Accounting: An Investigation of the Role of Positive Affect in Flexible Expense Categorization and Spending

> Research article (Psychology and Marketing, 2015) · cited 14× · AI/ML

**Wikidata**: [openalex:W1939404090](https://www.wikidata.org/wiki/openalex:W1939404090)  
**Source**: https://4ort.xyz/entity/positive-affect-and-malleable-mental-accounting-an-investigation-of-the-role-of-positive-affect-in-flexible-expense-cate