# Positioning through B2B carrier signals: Understanding how service quality is communicated via websites

> Research article (Industrial Marketing Management, 2018) · cited 35× · AI/ML

**Wikidata**: [openalex:W2895883380](https://www.wikidata.org/wiki/openalex:W2895883380)  
**Source**: https://4ort.xyz/entity/positioning-through-b2b-carrier-signals-understanding-how-service-quality-is-communicated-via-websites
