# Positioning strategies of foreign and indigenous firms in an African cultural milieu

> Research article (Journal of Business Research, 2019) · cited 12× · AI/ML

**Wikidata**: [openalex:W2922190254](https://www.wikidata.org/wiki/openalex:W2922190254)  
**Source**: https://4ort.xyz/entity/positioning-strategies-of-foreign-and-indigenous-firms-in-an-african-cultural-milieu