# Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

> Research article (Journal of Consumer Research, 2015) · cited 90× · AI/ML

**Wikidata**: [openalex:W2271185304](https://www.wikidata.org/wiki/openalex:W2271185304)  
**Source**: https://4ort.xyz/entity/positioning-rationality-and-emotion-rationality-is-up-and-emotion-is-down