# Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set

> Research article (Journal of Marketing Research, 2017) · cited 28× · AI/ML

**Wikidata**: [openalex:W2605401013](https://www.wikidata.org/wiki/openalex:W2605401013)  
**Source**: https://4ort.xyz/entity/positioning-multicountry-brands-the-impact-of-variation-in-cultural-values-and-competitive-set