# Pop-ups, Ephemerality, and Consumer Experience: The Centrality of Buzz

> Research article (Journal of the Association for Consumer Research, 2018) · cited 33× · AI/ML

**Wikidata**: [openalex:W2813305004](https://www.wikidata.org/wiki/openalex:W2813305004)  
**Source**: https://4ort.xyz/entity/pop-ups-ephemerality-and-consumer-experience-the-centrality-of-buzz