# Political branding: A consumer perspective on Australian political parties

> Research article (Party Politics, 2017) · cited 32× · AI/ML

**Wikidata**: [openalex:W2597328072](https://www.wikidata.org/wiki/openalex:W2597328072)  
**Source**: https://4ort.xyz/entity/political-branding-a-consumer-perspective-on-australian-political-parties