# Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand

> Research article (Journal of Marketing Communications, 2015) · cited 23× · AI/ML

**Wikidata**: [openalex:W2282019362](https://www.wikidata.org/wiki/openalex:W2282019362)  
**Source**: https://4ort.xyz/entity/political-brand-image-an-investigation-into-the-operationalisation-of-the-external-orientation-of-david-camerons-conserv