# “Playing Hooky” Health Messages: Apprehension, Impression Management, and Deception

> Research article (Health Communication, 2017) · cited 16× · AI/ML

**Wikidata**: [openalex:W2569480911](https://www.wikidata.org/wiki/openalex:W2569480911)  
**Source**: https://4ort.xyz/entity/playing-hooky-health-messages-apprehension-impression-management-and-deception