# Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects

> Research article (Journal of Promotion Management, 2019) · cited 17× · AI/ML

**Wikidata**: [openalex:W2995726396](https://www.wikidata.org/wiki/openalex:W2995726396)  
**Source**: https://4ort.xyz/entity/platform-variation-and-content-variation-on-social-media-a-dual-route-model-of-cognitive-and-experiential-effects