# Platform marketplaces: unifying our understanding of lateral exchange markets

> Research article (European Journal of Marketing, 2022) · cited 18× · AI/ML

**Wikidata**: [openalex:W4309181348](https://www.wikidata.org/wiki/openalex:W4309181348)  
**Source**: https://4ort.xyz/entity/platform-marketplaces-unifying-our-understanding-of-lateral-exchange-markets