# pinkwashing

> marketing and political strategies aimed at promoting products, countries, people, or entities to LGBTI people; using LGBTI-related symbols in order to be perceived as progressive, modern, and tolerant

**Wikidata**: [Q20200811](https://www.wikidata.org/wiki/Q20200811)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/Pinkwashing_(LGBTQ))  
**Source**: https://4ort.xyz/entity/pinkwashing