# Pictures that are Worth a Thousand Donations: How Emotions in Project Images Drive the Success of Online Charity Fundraising Campaigns? An Image Design Perspective

> Research article (MIS Quarterly, 2023) · cited 66× · AI/ML

**Wikidata**: [openalex:W4387193741](https://www.wikidata.org/wiki/openalex:W4387193741)  
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