# Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited

> Research article (Journal of Business Research, 2020) · cited 321× · AI/ML

**Wikidata**: [openalex:W3000460845](https://www.wikidata.org/wiki/openalex:W3000460845)  
**Source**: https://4ort.xyz/entity/pictorial-content-sequence-of-conflicting-online-reviews-and-consumer-decision-making-the-stimulus-organism-response-mod