# Phygital Retailing in Fashion. Experiences, Opportunities and Innovation Trajectories

> Research article (DOAJ (DOAJ: Directory of Open Access Journals), 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3183446408](https://www.wikidata.org/wiki/openalex:W3183446408)  
**Source**: https://4ort.xyz/entity/phygital-retailing-in-fashion-experiences-opportunities-and-innovation-trajectories