# Persuasive brand messages in social media: A mental imagery processing perspective

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 59× · AI/ML

**Wikidata**: [openalex:W2912791529](https://www.wikidata.org/wiki/openalex:W2912791529)  
**Source**: https://4ort.xyz/entity/persuasive-brand-messages-in-social-media-a-mental-imagery-processing-perspective