# Persuasion: An Analysis and Common Frame of Reference for IS Research

> Research article (Communications of the Association for Information Systems, 2020) · cited 21× · AI/ML

**Wikidata**: [openalex:W2998953307](https://www.wikidata.org/wiki/openalex:W2998953307)  
**Source**: https://4ort.xyz/entity/persuasion-an-analysis-and-common-frame-of-reference-for-is-research