# Persuading Customers to Buy Early: The Value of Personalized Information Provisioning

> Research article (Management Science, 2020) · cited 60× · AI/ML

**Wikidata**: [openalex:W2894551216](https://www.wikidata.org/wiki/openalex:W2894551216)  
**Source**: https://4ort.xyz/entity/persuading-customers-to-buy-early-the-value-of-personalized-information-provisioning