# Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task

> Research article (Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 2020) · cited 55× · AI/ML

**Wikidata**: [openalex:W3032525876](https://www.wikidata.org/wiki/openalex:W3032525876)  
**Source**: https://4ort.xyz/entity/personas-and-analytics-a-comparative-user-study-of-efficiency-and-effectiveness-for-a-user-identification-task