# Personas: A Market Segmentation Approach for Transportation Behavior Change

> Research article (Transportation Research Record Journal of the Transportation Research Board, 2021) · cited 13× · AI/ML

**Wikidata**: [openalex:W3187740995](https://www.wikidata.org/wiki/openalex:W3187740995)  
**Source**: https://4ort.xyz/entity/personas-a-market-segmentation-approach-for-transportation-behavior-change